OBJECTIVE
Design a solution that makes daily grocery shopping more fun, more meaningful, more efficient or all of these.
VALUE PROPOSITION
For busy working parents & Urbanites whose shopping pattern is similar, SHOP EZ helps automate this process hence making their recurring grocery shopping more Efficient!
TARGET AUDIENCE
Primary Audience
Busy Working Parents, 25-45 Yrs
Secondary Audience
Urbanites, 21-35 Yrs
TOOLS USED
Omnigraffle, MURAL
